The Importance of Proper Local Search Engine Optimisation.
For local businesses Search Engine Optimisation or SEO is basically all about maximising the search results of your website for the keyword of the product or service you are selling. We will only work with one trade or profession in each location and the first aspect we look at for businesses with an existing website, is to make sure it is search engine friendly and easy for customers to navigate. We then do our keyword research to find the best keywords to target, those with the highest search volume. For example if you are a plumber in your Keyword might be “plumbers “
This might seem a rather obvious search term but surprisingly in some locations the singular of a trade i.e. plumber or taxi may get more search than the plural. Like wise many people may type the town location before the trade. Our extensive research looks at all the variables to ensure we optimise your website for the best keywords with the maximum search.
Search Engine Optimisation is not just about stuffing a website with the keyword as much as possible as many will try. Yes of course it must be visible and to an extent obvious, but in a reasonable logical manner that makes sense to the reader and search engines alike.
We then follow our own unique tried and tested search engine ranking techniques to ensure either your existing site, or a new one we have built, reaches the first page of the major search engines like Google, Bing and Yahoo, so that your customers can find it. However in our experiance we usually find that there is a very good reason for any existing website you have for not being found and it is far more cost effective to us one of our targeted sites to achieve the best results.
It is estimated that 95% of people searching online do not go beyond the first page of results, so if you are not on page one you simply will not be found. This is why you really need us on your side we will maximise those results for your business.
Getting Search Engine Optimisation right is crucial to the success of a website and the business it is promoting. Choosing the right local SEO company to manage your online presence is as important as choosing any other professional service a business needs, if not more so. After all it is you and your company that want the extra business a well placed website will bring, you do not want your competition to get it.
We only work for one business per trade in each town so make sure you have got us on your side first!
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