The Importance of Social Media Marketing for Business Today
Google is looking for Social Media Signals. It hinted several years ago that it watching the growing importance of social media in the way we all interact using the likes of Twitter and Facebook etc.
Google is by far the most popular search engine on the internet so when they change their algorithms, which they frequently do, to reflect changes in our online behaviour it really should come as no surprise.
Top social media sites like Face book, Google+, Twitter and more recently Pinterest have huge followings and Google is now looking to them for signals to prove just how important your site is and which increasingly have a greater effect on its page ranking.
Whilst old school back linking still counts it is important that they are not just any old links they should be natural and related to your niche ideally from authority sites, using varied but relevant anchor text that targets your keyword.
Gone are the days of spammy links from anywhere, today to get a good ranking, links need to be natural the kind of links a human would really make if they wanted to link to good quality content.
Now with Google’s new eye focused more towards social media sharing having a positive ranking factor, it has become imperative that you get your links from social media, networking and sharing sites.
Your company simply has to have a presence on these kinds of sites to be recognised as an authority in your market place. You have got to have people sharing, liking, tweeting and pinning about your business.
You have got to be regularly getting these mentions and links from social media sites and interacting with there users and building relationships with them or you will be left behind by your competition.
Just having empty sites on social media is a wasted opportunity. They need to be consistently updated with good interesting quality content that will engage a visitor and encourage them to not only share your site with their friends and family, but to return on a regular basis.
This is the biggest thing that you can do for your SEO in the current climate and Local Website Pro can help and guide you every step of the way. We offer an affordable range of packages to meet every budget and bespoke packages that can be tailored to meet your individual requirements.